Using Google Trends for Social Media Marketing

What is Google Trends?

Google Trends was officially launched back in May of 2006, and since then has become one of the world’s most powerful niche and market research tool available free. If done right, you could use Google Trends as a way to plan your social media marketing strategy on Instagram, Facebook, and Twitter.

The strategy behind using Google Trends is by comparing keyword search volume to identify current trending topics. Once you have that data, you can then tie it with #hastags and marketing messages to target your desired target audience. We’ve put together a video to show you how we do this at our studio.

In a nutshell, utilizing Google trends will allow you to create an effective marketing campaign. Rather than running social media ads blindly, you’ll be able to incorporate the data from Google Trends and use it as a targeting method, while simultaneously giving your ad a natural engagement to your target audiences.

If your still not to such how to use Google Trends, Consider using a design studio that can manage your social media account while incorporating Google Trends.